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“SwissDream” Origin and History

The brand SwissDream was founded in 1992, originally called "Douceurs des Cimes" it specialized in souvenir chocolates. It became a landmark for tourists visiting Switzerland. SwissDream belongs to the Swiss Group Choco Diffusion.

In 2011, in order to establish a strong Swiss identity and reinforce the notion of fantasy the name was changed to "SwissDream".

SwissDream chocolates are entirely SWISS MADE, and produced with all the rigour and the creativity of master chocolatiers dedicated to keeping Swiss traditions alive.

Made with only the finest ingredients and alpine milk from the Swiss mountains, SwissDream chocolates are known for their exquisitely smooth texture and sweetness, which have earned them a reputation as a "Superior Swiss Chocolate".


The "SWISS SELECTION" collection

The Heidi theme is omnipresent in the "SWISS SELECTION" collection's design. The emblematic Heidi represents the traditional values that are dear to Switzerland, such as the respect of nature, friendship, quality and sustainability. SWISS SELECTION! When Swiss tradition and authenticity blend in a unique chocolatey experience.



“Choco Diffusion”, A Family, A Company, A Belief

Choco Diffusion is a Swiss Company, owned and founded by the Bihler family from Switzerland, and is now managed by Nicolas Bihler (son of the founder Jean-Willy Bihler). Nicolas followed in his father's footsteps, and perpetuates his family's devotion to quality, innovation and sustainable development. He has recently built a partnership in Ecuador to supply the very finest cocoa, to be enjoyed in some of their exclusive recipes.

Nicolas leads a team of true artisans of flavour, that combine diligence with a passion for their craft. On a constant quest for quality, their passion, and pursuit of excellence is tasteable in every one of their products.

Nicolas is delighted to say that they have as much passion for their profession today as when the company first started. The Bihler family believes that anything made with love will outlive us all.

The company was founded in 1981 by the chocolatier Jean-Willy Bihler. The company started out as a distributor of food products including chocolates, biscuits and caramels. The company was based in a former bakery in Le Locle (Switzerland). It rapidly outgrew these small premises.

In 1992, the chocolate brand "Douceurs des Cimes" is created. In 2011, "Douceurs des Cimes" is renamed SwissDream.

On 1st January 2000, Nicolas Bihler son of the founder, joins the company.

In 2006, Jean-Willy passed on his role as president and general manager to his son, Nicolas Bihler.

In 2010, the company finalises its acquisition of GOLDKENN SA, the creator of the famous gold bullion bar. The Swiss chocolatier is now the partner to premium brands such as Rémy Martin and Jack Daniel’s.

On 12th May 2015, the Bihler family signed a deal to buy out the prestigious coffee roaster Cafés La Semeuse, based in La Chaux-de-Fonds. With this acquisition, the Neuchâtel-based, family-run company hopes to continue the success of this coffee company whose history dates back over 115 years, thereby reinforcing its position on the market.

The group now employs more than 85 permanent staff members. Choco Diffusion regroups the finest Swiss chocolate brands. Producing the best chocolate bar, praline chocolate, chocolate truffles, liquor filled chocolates, and liqueur truffles, in the chocolate world. The alcohol filled chocolate collection of the GOLDKENN brand merges premium quality dark chocolate / black chocolate and premium liquors. From Jack Daniels, Famous Grouse to Rémy Martin only the best for the most passionate chocoholic.